Premium Nutrition
A rebranding project for a line of dietary supplements. The products are aimed at discerning customers in various Western markets.
Year
2023
Scope
Web & Packaging Design
Client
Fitness Authority
Duration
8 weeks
Challenge
This was a rebranding of a line that had existed for more than a decade. The goal was to refresh the line in terms of image as well as changing the product compositions. I had the pleasure of designing this line from scratch.
Solution
During the design process, I wanted the line to be as simple as possible, but also professional. Each product has its own dedicated color, emphasized in the logo as well as in some elements of the label. The whole design is based on black and silver colors in matte. These are complemented by elements in glossy Braille relief lacquer.
